Patho wk10 discussion/journal summary

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A stroke, or brain attack, happens when blood flow to your brain is stopped. It is an emergency situation. The brain needs a constant supply of oxygen and nutrients in order to work well. If blood supply is stopped even for a short time, this can cause problems. Brain cells begin to die after just a few minutes without blood or oxygen.

https://www.khanacademy.org/science/health-and-medicine/circulatory-system-diseases/stroke/v/what-is-a-strokeLinks to an external site.

*Feel free to use additional relevant and reputable resources/videos, in addition to the video provided, to add depth to the group discussion.  When searching for additional resources, be sure they are science based, academic, current and verified as reputable in the modern medical community/practice. A good way to do this is to observe their source and purpose in addition to their production date. A good rule of thumb would be that information is no more than 10 years old and there has clearly not been any new leading research to overturn the validity of the research behind the utilized information. I should also be information that is guiding current,

Answer the following questions in your discussion post. You can also use other relevant resource videos additional to the video provided.

Discussion Assignment:

  1. What causes a stroke?
  2. What are the symptoms of a stroke?
  3. What side of the body would be affected by a stroke on the left side of your brain?
  4. What is a TIA?
  5. What is the difference between an ischemic stroke verses a hemorrhagic stroke?
  6. How do you manage an ischemic stroke verses a hemorrhagic stroke?

mainstream, medical practices.

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POM case study

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· POM Case Study. Use the questions below to answer for the assignment.  Your paper should be 2-3 pages, double spaced, in APA format.

1. Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?

2. Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?https://penstrokeswriters.com/order/order

3. Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?

 

 

 

 

Introduction

The company POM Wonderful, LLC has become renowned for its hour-glass shaped bottles of pomegranate juice. Founded in 2002, the mission of POM Wonderful “is to introduce and supply consumers with the highest quality and best-tasting pomegranates and pomegranate food products.” The pomegranate has become particularly popular for its exotic sensory appeal and high content of antioxidants.

The company was founded by billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Shortly after it was founded, the company’s pomegranate products took off with revenues for the company growing from $12 million to $91 million. POM Wonderful has largely based its success on marketing claims concerning its healthy attributes and its ability to help reduce chances for disease. However, in the past few years it has been challenged by the government regarding the truthfulness of its advertising claims. The Federal Trade Commission (FTC) determined that POM Wonderful had made unsubstantiated claims about its products. Although an appeals court supported the FTC’s findings, it did strike down one aspect of the FTC’s ruling, providing a partial victory to POM Wonderful and other companies that make health claims about their products.

This case begins by giving some background information on POM Wonderful and the global market of functional food and drinks. This market has shown significant growth during the past decade, as superfruit (exotic fruit) as an ingredient has grown in popularity due to its value of combining health benefits with a good taste profile. We examine POM Wonderful’s brand positioning in the market. Next, this case describes some of POM Wonderful’s advertising claims and why they were challenged by the FTC. It concludes with a discussion of the implications this ruling will have on the advertising claims of POM Wonderful and similar companies

 

Background

POM Wonderful, headquartered in Los Angeles, California, produces a line of pomegranate juice and other blended juice beverages, including pomegranate juice mixed with blueberry or cherry, as well as tea of various flavors and 4.3-ounce containers of fresh pomegranate arils (the seed pods of the pomegranate). The pomegranates are grown in the central and southern San Joaquin Valley of Central California, both in the company’s own orchards as well as orchards in the surrounding area. The juice is extracted mechanically from the fruit to create its famous lines of juices.

POM Wonderful currently has three main product categories:

· Juices: Pomegranate, POM Blueberry, and POM Cherry.

· Fresh Fruit: 4.3-ounce containers of fresh pomegranate arils. POM Wonderful is the largest grower of the Wonderful Variety of pomegranates in the country, owning 18,000 acres of orchard and supplying nearly 90 percent of fresh pomegranate fruit in the United States.

· POM Tea, including Pomegranate Peach Passion White, Pomegranate Lemonade, Pomegranate Sweet, and Pomegranate Honey Green.

Many have attributed the success of the growth of the exotic fruit segment on rising consumer interest in the health benefits of these fruits, which is partly due to the well-marketed medical evidence of relevant products. POM Wonderful’s advertising campaign is a good example of an organization that uses health food claims to significantly promote its products. As a result, it is able to position its juices as a premium product and price it higher.

 

 

The Market for Pomegranates

Due to the importance of a healthy diet, the global market of food and drink products that promote health benefits has been expanding. The rising awareness of health food and drinks has driven relevant products with considerable growth. Because consumers are showing more interest in their health in both the short and long term, healthier foods such as exotic fruits are becoming more popular. A healthier diet can reduce the risk of diseases and obesity.

Today’s global functional food and drinks market is led by the United States and Japan. It is estimated that functional food and beverages make up 5 percent of the overall food market. Emerging markets including China and India are also embracing western lifestyles and attitudes toward health. The aging of the population is also playing its role in encouraging people to pay more attention to their health from a younger age. The rising attention to fruit and vegetable intake has fueled the growth of juice drinks, especially premium fruit juices.

The pomegranate has taken off in the American market in recent years, even though it has been used as food, medicine, and a cultural icon for thousands of years in other parts of the world. The popularity of the fruit has exploded in the United States due to its high content of natural polyphenols, noted to be a powerful antioxidant. The medical acclaim it has obtained has been regarded as the biggest drive behind its success. Previous research indicates that polyphenols are powerful antioxidants that are useful in a variety of health problems, including premature aging, cardiovascular conditions, and certain types of cancer.

 

Pom Wonderful versus Coca-Cola

POM Wonderful has secured a strong share of the market in the pomegranate beverage area. With the success of any product comes rival brands that attempt to steal market share. As a result, market leaders tend to be aggressive in protecting their market share and ensuring that competing brands are not competing unfairly. This resulted in POM Wonderful challenging promotional claims made by Coca-Cola’s rival product, Minute Maid Pomegranate Blueberry Flavored Blend.

In 2007 Coca-Cola introduced its pomegranate–blueberry juice blend sold through its Minute Maid division. However, despite its promotion of blueberry and pomegranate, 99.4 percent of the beverage consisted of apple and grape juices. POM Wonderful believed this was deceptive advertising and filed a lawsuit against Coca-Cola. The company claimed Coca-Cola’s promotional claims violated the Lanham Act as the name, label, marketing, and advertising of Coca-Cola’s juice blend misled consumers as to its actual content, thereby causing POM to lose sales. The case was dismissed by the Ninth U.S. Circuit Court of Appeals, claiming that these allegations were the domain of the Food and Drug Administration (FDA) and that competing firms are not authorized to sue one another for false labeling or advertising.

POM Wonderful appealed, and the case went all the way to the Supreme Court. In 2014 the Supreme Court reversed the decision and decided that competitors can file Lanham Act claims dealing with false promotion on food or beverage labels. Despite this initial victory, a California jury later sided with Coca-Cola. It believed that POM had not proven that Coca-Cola’s claims were misleading. In addition to its failed lawsuit against Coca-Cola, POM Wonderful suffered another blow when it was accused of false advertising by the FTC.

 

 

 

Pom Wonderful versus the FTC

On February 23, 2010, the FDA sent POM Wonderful a warning letter claiming that the firm was promoting its juice products in ways similar to drug promotion. For instance, between 2003 and 2010 POM Wonderful claimed that its pomegranate ingredients could help combat erectile dysfunction, prostate cancer, LDL cholesterol, and length and severity of colds, as well as promote a healthy heart and prostate. The FDA determined that to make such claims, POM Wonderful must prove with the scientific rigor of the drug-approval process that POM Wonderful juice could aid in the curing, mitigation, treatment, or prevention of disease.

In addition, the FTC ruled that POM Wonderful used deceptive advertising because these claims were not substantiated. According to the FTC, POM Wonderful based these claims on evidence that the company distorted and which were eventually refuted. Nevertheless, POM Wonderful had maintained that pomegranate juice lowers the risks of heart disease, erectile dysfunction, and prostate cancer. Its advertisements included phrases such as “Amaze Your Cardiologist” and “Drink to Prostate Health” and were placed in Parade, Fitness, and The New York Times. They were also placed on price tags and websites including pomwonderful.com, pompills.com, and pomegranatetruth.com.

The FTC found POM Wonderful guilty of violating the Federal Trade Commission Act (FTCA) by making deceptive claims in 36 advertisements and promotions. The FTC also accused the firm of making unsubstantiated efficacy claims—or suggesting that the product works as advertised—as well as establishment claims—claims that a product’s benefits and superiority have been scientifically established. The FTC forbade the company from making any claims that its products were “effective in the diagnosis, cure, mitigation, treatment, or prevention of any disease” unless substantiated by two randomized and controlled human clinical trials. The goal of the FTC is to crack down on food and dietary supplement manufacturers that make misleading claims upon which consumers depend. The FTC desires to adopt the more stringent standards of the FDA in approving new drug products to hold food and dietary supplement makers more accountable for the protection of consumers.

POM Wonderful appealed the ruling, and the case was taken to the U.S. Court of Appeals for the D.C. Circuit. One of POM Wonderful’s claims is that it would be too burdensome to conduct clinical trials. After examining the case, the court upheld most of the FTC’s ruling. It claimed that POM Wonderful must have substantiation before making its disease-prevention claims.

However, POM Wonderful did achieve one partial victory. The court determined that the FTC’s requirement of two randomized and controlled human clinical trials was excessive and that one clinical trial was enough because it could provide valuable health information. The court based its decision on the Central Hudson Scrutiny test, which requires “the government, when attempting to restrict commercial speech, to prove that the interest it asserts in regulating the commercial speech is substantial, that the means the government uses to regulate speech directly advance the governmental interest asserted, and that those means are no more extensive than necessary to serve the interest.” The court also ruled that these trials do not necessarily have to meet the same rigorous standards as randomized and controlled human clinical trials and suggested that these stringent criteria might violate POM Wonderful’s First Amendment rights.

Although it is important that companies maintain truthful and transparent communication, some believe the lawsuit against POM Wonderful was excessive. Research suggests that pomegranates are healthy, full of antioxidants, vitamin K, and potassium. Unlike drugs, which could have a harmful impact and should be studied with multiple human clinical trials, there is no evidence that pomegranate juice is potentially harmful. Therefore, critics say that the standard of going through human clinical trials should not apply to companies like POM Wonderful. There is also some evidence that pomegranates can help prevent heart disease. Nevertheless, the FTC believes it necessary to ensure that consumers are getting truthful information regarding the health claims of the products they consume.

The decision has important implications for consumers and marketers. For marketers the POM Wonderful decision highlights the type of evidence the FTC will accept in order to make health and nutrition claims on its packaging. It might also impact consumer class-action lawsuits, which can allege that a product’s health claims are misleading if not supported by substantiated studies.

Conclusion

A healthy diet is becoming increasingly important for consumers, especially women aged 25–35. As a result, they are taking active steps to ensure they are eating healthy but are also looking for other traits, including convenience, natural ingredients, and sensory appeals in order to achieve their nutritional targets. This has created a market opportunity for POM Wonderful to sell an exotic product at a premium price filled with antioxidants, potassium, and other healthy ingredients. Of course, the market success of any product attracts more competitors to the market segment, either with products made with active ingredients or products with added nutrients to help improve consumer health. POM Wonderful has proactively guarded its market share. Its lawsuit against Coca-Cola’s Minute Maid product also shows it is not willing to cede market share without a fight, particularly if POM Wonderful believes the rival product is making misleading claims about its ingredients.

On the other hand, the FTC ruled that POM Wonderful was guilty of false advertising with its health-related claims. Because it did not conduct human trials, the claims that pomegranate juice can help fight prostate cancer and prevent heart disease cannot be substantiated, according to the FTC. POM Wonderful tried to appeal to the U.S. Supreme Court, but the Supreme Court refused to hear the case. This ruling will have a broad impact on the food industry, and food companies will need to be more careful with their product labeling. It remains to be seen how it will affect POM Wonderful now that it cannot make these advertising claims without human trials. However, if the interest in pomegranates continues to remain high, then POM Wonderful is likely to get past these challenges and persist in its market success.

Questions for Discussion

1. Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?

2. Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?

3. Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?

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Dozier Corporation is a fast growing supplier of office products. Analysts project the following free cash flows (FCFs) during the next 3 years, after which FCF is expected to grow at a constant 7% rate. Dozier’s weighted average cost of capital is WACC

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BA 350 Week 8 Final Exam Sum ( 100% Correct Solution + Steps by Steps Calculation with details *****)

 

2-4 – (Income Statement)
 
Pearson Brothers recently reported an EBITDA of $7.5 Million and net income of $1.8 million. It had $2.0 million of interest expense, and its corporate tax rate was 40%. What was its charge for depreciation and amortization?
2-7 – (Corporate Tax Liability)       
 
The Talley Corporation had a taxable income of $365,000 from operations after all operating costs but before (1) interest charge of $50,000, (2) dividends received of $15,000, (3) dividends paid of $25,000, and (4) income taxes. What are the company’s marginal and average tax rates on taxable income?https://penstrokeswriters.com/order/order
Chapter 3 Problem 3-8, 3-10
3-8 – (Profit Margin and Debt Ratio)
Assume you are given the following relationships for the Clayton Corporation: Sales/total assets   1.5 Return on assets (ROA)   3% Return on equity (ROE)   5% Calculate Clayton’s profit margin and debt ratio.
3-10 – (Times-interest-earned ratio)
The Manor Corporation has $500,000 of debt outstanding, and it pays an interest rate of 10% annually: Manor’s annual sales are $2 million, its average tax rate is 30%, and its net profit margin on sales is 5%. If the company does not maintain a TIE ratio of at least 5 to 1, then its bank will refuse to renew the loan and bankruptcy will result. What is Manor’s TIE ratio?
Chapter 12 Problem 12.1 12-4
12.1 – (AFN Equation)        
Baxter Video Product’s sales are expected to increase by 20% from $5 million in 2010 to $6 million in 2011. Its assets totaled $3 million at the end of 2010. Baxter is already at full capacity, so its assets must grow at the same rate as projected sales. At the end of 2010, current liabilities were$1 million, consisting of $250,000 of accounts payable, $500,000 of notes payable, and $250,000 of accruals. The after-tax profit margin is forecasted to be 5%, and the forecasted payout ratio is 70%. Use the AFN equation to forecast Baxter’s additional funds needed for the coming year.
12-4 – (Sales Increase)          
Bannister Legal Services generated $2,000,000 in sales during 2010, and its year-end total assets were $1,500,000. Also, at year-end 2010, current liabilities were $500,000, consisting of $200,000 of notes payable, $200,000 of accounts payable, and $100,000 of accruals. Looking ahead to 2011, the company estimates that its assets must increase at the same rate as sales, its spontaneous liabilities will increase at the same rate as sales, its profit margin will be 5%, and its payout ratio will be 60%. How large a sales increase can the company achieve without having to raise funds externally; that is, what is its self-supporting growth rate?
Chapter 13 Problem 13-6, 13-7, 13-8
13-6:
Brooks Enterprises has never paid a dividend. Free cash flow is projected to be
$80,000 and $100,000 for the next 2 years, respectively; after the second year, FCF is expected to grow at a constant rate of 8%. The company’s weighted average cost of capital is 12%.
a.      What is the terminal, or horizon, value of operations? (Hint: Find the value of all free cash flows beyond Year 2 discounted back to Year 2.)
b.   Calculate the value of Brooks’s operations.
13- 7
Dozier Corporation is a fast growing supplier of office products. Analysts project the following free cash flows (FCFs) during the next 3 years, after which FCF is expected to grow at a constant 7% rate. Dozier’s weighted average cost of capital is WACC = 13%.
YEAR
                                                              1        2         3
            Free Cash Flow ($millions)     -$20     $30      $40
a.)    What is Dozier’s terminal, or horizon, value? (Hint: Find the value of all free cash flows beyond year 3 discounted back to Year 3.)
b.)    What is the current value of operations for Dozier?
c.)    Suppose Dozier has $10 million in marketable securities, $100 million in debt, and 10 million shares of stock. What is the intrinsic price per share?
13.8
The balance sheet of Hutter Amalgamated is shown below. If the 12/31/2010 value of operations is $756 million, what is the 12/31/2010 intrinsic market value of equity?
Assets                                                             Liabilities and Equity
Cash                                      $20.0               Accounts Payable              $19.0
Marketable securities                77.0               Notes Payable                      151.0
Accounts receivable                 100.0                  Accruals                               51.0
Inventories                               200.0                   Total current liabilities  $221.0
           Total current assets      $397.0                  Long term bonds               190.0
Net Plant and equipment           279.0                        Preferred stock                    76.0
                                                                        Common stock
                                                                       (par plus PIC)                       100.0
                                                                       Retained earnings                89.0
                                                                          Common equity                 $189.0
Total Assets                            $676.0             Total liabilities                    $676.0
Chapter 4 Problem 4-4, 4-5, 4-20, 4-22
4-4:
If you deposit money today in an account that pays 6.5% annual interest, how long will it take to double your money?
 
4-5:
You have $42,180.53 in a brokerage account, and you plan to deposit an additional $5,000 at the end of every future year until your account totals $250,000. You expect to earn 12% annually on the account. How many years will it take to reach your goal?
 
4-20:
a. Set up an amortization schedule for a $25,000 loan to be repaid in equal instalments at the end of each of the next 5 years. The interest rate is 10%.
b. How large must each annual payment be if the loan is for $50,000? Assume that the interest rate remains at 10% and that the loan is still paid off over 5 years.
c. How large must each payment be if the loan is for $50,000, the interest rate is 10%, and the loan is paid off in equal installments at the end of each of the next 10 years? This loan is for the same amount as the loan in part b, but the payments are spread out over twice as many periods. Why are these payments not half as large as the payments on the loan in part b?
4-22:
Washington-Pacific invested $4 million to buy a tract of land and plant some young pine trees. The trees can be harvested in 10 years, at which time W-P plans to sell the forest at an expected price of $8 million. What is W-P’s expected rate of return?
Chapter 5 Problem 5-15, 5-21
5-15;
Absalom Motors’s 14% coupon rate, semiannual payment, $1,000 par value bonds that mature in 30 years are callable 5 years from now at a price of $1,050. The bonds sell at a price of $1,353.54, and the yield curve is flat. Assuming that interest rates in the economy are expected to remain at their current level, what is the best estimate of the nominal interest rate on new bonds?
5-21:
Suppose Hillard Manufacturing sold an issue of bonds with a 10-year maturity, a $1,000 par value, a 10% coupon rate, and semiannual interest payments.
a.  Two years after the bonds were issued, the going rate of interest on bonds such as these fell to 6%. At what price would the bonds sell?
b.  Suppose that, 2 years after the initial offering, the going interest rate had risen to 12%. At what price would the bonds sell?
c.  Suppose, as in part a, that interest rates fell to 6%, 2 years after the issue date. Suppose further that the interest rate remained at 6% for the next 8 years. What would happen to the price of the bonds over time?
Chapter 6 Problem 6-4, 6-10
6-4:
A stock’s returns have the following distribution:Demand for              Probability of      Rate of return

Company’s               this Demand        if this demand

Products                   Occuring             Occurs

Weak                       0.1                 (50%)

Below Average       0.2                  (5)

Average                  0.4                  16

Above average       0.2                  25

Strong                     0.1                  60

1.0

Calculate the stock’s expected return, standard deviation, and coefficient of variation.

6-10:
You have a $2 million portfolio consisting of a $100,000 investment in each of 20different stocks. The portfolio has a beta of 1.1. You are considering selling $100,000 worth of one stock with a beta of 0.9 and using the proceeds to purchase another stock with a beta of 1.4. What will the portfolio’s new beta be after these transactions?
Chapter 7 Problem 7-4, 7-10
7-4:
Nick’s Enchiladas Incorporated has preferred stock outstanding that pays a dividend of $5 at the end of each year. The preferred sells for $50 a share. What is the stock’s required rate of return?
7-10:
The beta coefficient for Stock C is bC = 0.4 and that for Stock D is bD = −0.5. (Stock D’s beta is negative, indicating that its rate of return rises whenever returns on most other stocks fall. There are very few negative-beta stocks, although collection agency and gold mining stocks are sometimes cited as examples.)
a.       If the risk-free rate is 9% and the expected rate of return on an average stock is 13%, what are the required rates of return on Stocks C and D?
b.      For Stock C, suppose the current price, P0, is $25; the next expected dividend,D1, is $1.50; and the stock’s expected constant growth rate is 4%. Is the stock in equilibrium? Explain, and describe what would happen if the stock were not in equilibrium.
Chapter 8 Problem 8-4, 8-5, 8-6
 
8-4:
The current price of a stock is $33, and the annual risk-free rate is 6%. A call option with a strike price of $32 and with 1 year until expiration has a current value of $6.56. What is the value of a put option written on the stock with the same exercise price and expiration date as the call option?
8-5: 
Use the Black-Scholes Model to find the price for a call option with the following inputs: (1) current stock price is $30, (2) strike price is $35, (3) time to expiration is 4 months, (4) annualized risk-free rate is 5%, and (5) variance of stock return is 0.25.
 
8-6:
The current price of a stock is $20. In 1 year, the price will be either $26 or $16. The annual risk-free rate is 5%. Find the price of a call option on the stock that has a strike price of $21 and that expires in 1 year. (Hint: Use daily compounding.)
Chapter 9 Problem 9-3, 9-8, 9-13
9-3:
Duggins Veterinary Supplies can issue perpetual preferred stock at a price of $50 a share with an annual dividend of $4.50 a share. Ignoring flotation costs, what is the company’s cost of preferred stock, rps?
9-8;
David Ortiz Motors has a target capital structure of 40% debt and 60% equity. The yield to maturity on the company’s outstanding bonds is 9%, and the company’s tax rate is 40%. Ortiz’s CFO has calculated the company’s WACC as 9.96%. What is the company’s cost of equity capital?
9-13:
Messman Manufacturing will issue common stock to the public for $30. The expected dividend and the growth in dividends are $3.00 per share and 5%, respectively. If the flotation cost is 10% of the issue’s gross proceeds, what is the cost of external equity, re?
BA/350 Week 8 Final
BA350 Week 8 Final Exam
BA 350 Week 8 Final Exam Sum

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Positioning Statement and Motto

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 Assignment 1 Positioning Statement and Motto

 

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Jeep Cherokee, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

 

Name:

Professor’s Name:

Course Title:

Date:

Company/Brand Selected (Jeep Cherokee, Amazon, or Google):

 

 

1. Target Customers/Users

Who are the target customers for the company/brand?

[Insert response]

 

How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?

[Insert response]

 

What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?

[Insert response]

 

What do these target customers’ value?

[Insert response]

 

2. Competitors

Who are the brand’s competitors?

[Insert response]

 

What product category does the brand fit into?

[Insert response]

 

What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to?

[Insert response]

 

3. USP (Unique Selling Proposition)

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition?https://penstrokeswriters.com/order/order

[Insert response]

 

What is the brand’s uniqueness?

[Insert response]

 

What is the competitive advantage of the brand? How is it different from other competing brands?

[Insert response]

 

Does the brand have any attributes or benefits that dominate competitors?

[Insert response]

 

4. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto.

· BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

· BMW Motto: BMW is the ultimate driving machine.

[Insert response]

 

© 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

MKT 100 Assignment 2 1156 (5-15-2015) Page 2 of 2

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Case #44

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THE MEDFIELD PHARMA CASE: FIRM VALUATION AND ETHICAL CONSIDERATIONS OF REFORMULATION

Understand that the Medfield case has 2 major problems: 1) Firm Valuation – Impact of Patent Loss and Reformulation; 2) Ethical Considerations – How to Ensure Patients and third-party payees are not hurt

Organize your paper around the case questions, use them as an organizing device. This will benefit you in several ways: 1) provide a framework for constructing your paper; 2) ensure I (your reader) understand exactly what question you are answering; and 3) ensure you answer every question.

Use examples from Pfizer, AstraZeneca and other firms in EXHIBIT 3 to substantiate your thought.https://penstrokeswriters.com/order/order

What is the current value of Medfield as a company? Use the exhibit 4 spreadsheet to calculate the NPV of Medfield. Compare this result to the offer price and provide your reasoning for the difference.

If we consider the sale of Medfield as the sale of existing assets how does the elimination of R&D, investment in future assets, change the valuation of Medfield? (Using the exhibit 4 spreadsheet distinguish between the NPV value of existing products and R&D)

What is the value that would be created by a reformulation? Complete and explain the table below.

2011 2012 2013 2014 2015 2016 2017 2018 2019

2020 2021 2022

2023 2024

Incremental Research 35 35

Incremental Special Marketing 25 25 25 25 25

 

Growth 2% -50% 2% 2% 2% 2% 2% 2%

2% 2% -50%

-50% -50%

New Sales 214.77

Marginal Sales (New Sales – Original Sales 0.00

 

New Cost of Sales 49.40

Marginal Cost of Sales 0.00

 

New Direct Marketing 57.99

Old Direct Marketing 57.99 59.15 29.57 14.79 7.39 0 0 0 0

0 0 0

0 0

Marginal Direct Marketing 0.00

 

New G&A 8.59

Old G&A 8.59 8.76 4.38 2.19 1.10 0 0 0 0

0 0 0

0 0

Marginal G&A 0.00

 

Marginal Cash Flow pre Tax (60.00) 29.52 14.76 7.38

Marginal NOPAT (40.80) 20.07 10.04 5.02

 

NPV

 

What factors explain the value created from the reformulation for Fleximat?

Who reaps the financial benefits?

Who bears the financial costs?

ONLY ANSWER ONE OF THE QUESTION 7’S:

IF YOU SUPPORT REFORMULATION:

What facts would change your mind and cause you to recommend against reformulation?

IF YOU ARE AGAINST REFORMULATION

7. Under what conditions might you be in favor of reformulation?

How would you change your thinking if Medfield’s reformulation approach were more substantive (e.g. drug works faster, works longer) than cosmetic?

Could Medfield use the extra value created by the reformulation to generate new and helpful products?

When you consider Medfield’s stakeholders, what are the key issues. Choose three from the following list and discuss the key issues.

Shareholders of Medfield

Patients using the drug

Third-party payees (Medicare, private insurance companies, etc.)

Government

Employees of Medfield

Physicians

What ethical issues need to be considered in making a reformulation decision? Which are more pressing? Reference the ethics concepts discussed earlier in the semester, include at least one of the Right vs. Wrong explanations presented: Consequences, Duty, or Virtues. Use external references sources to support your discussion of the ethical issues.

What should Susan Johnson do?  Explain your choice of a, b, c, or d. If you have another approach, discuss it here.

Don’t pursue the reformulation, but accept takeover offer

Initiate the reformulation and accept the offer

Refuse the offer but initiate reformulation

Refuse the offer and not reformulate

Your Turnitin Score needs to be 0-30% tops. Try to get it down there. If it is higher, I will read your paper, and see why the score is high but your grade will reflect the score.

REFERENCES MUST BE IN ALPHABETICAL ORDER. NAKED URLS ARE NOT ACCEPTABLE

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finanance hw

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1. Quick Computing currently sells 16 million computer chips each year at a price of $30 per chip. It is about to introduce a new chip, and it forecasts annual sales of 18 million of these improved chips at a price of $38 each. However, demand for the old chip will decrease, and sales of the old chip are expected to fall to 2 million per year. The old chip costs $15 each to manufacture, and the new ones will cost $18 each. What is the proper cash flow to use to evaluate the present value of the introduction of the new chip? (Enter your answer in millions.)https://penstrokeswriters.com/order/orderhttps://penstrokeswriters.com/order/order

 

  Cash flow $  million
 

 

    

 

 

2.

Tubby Toys estimates that its new line of rubber ducks will generate sales of $7.80 million, operating costs of $4.80 million, and a depreciation expense of $1.80 million. Assume the tax rate is 30%.

 

a. Calculate the operating cash flow for the year by using all three methods: (a) adjusted accounting profits; (b) cash inflow/cash outflow analysis; and (c) the depreciation tax shield approach. (Enter your answers in millions rounded to 2 decimal places.)

 

Method Cash Flow
  Adjusted accounting profits $ million
  Cash inflow/cash outflow analysis million
  Depreciation tax shield approach million
 

 

b. Are the above answers equal?
   
 
  Yes
  No

 

 

 

 

 

 

3.

The owner of a bicycle repair shop forecasts revenues of $164,000 a year. Variable costs will be $51,000, and rental costs for the shop are $31,000 a year. Depreciation on the repair tools will be $11,000. Prepare an income statement for the shop based on these estimates. The tax rate is 40%. (Input all amounts as positive values.)

 

INCOME STATEMENT
  $
  Rental costs  
   
   
   
   
   
   
  $
   

 

 

4.

Laurel’s Lawn Care, Ltd., has a new mower line that can generate revenues of $168,000 per year. Direct production costs are $56,000, and the fixed costs of maintaining the lawn mower factory are $23,000 a year. The factory originally cost $1.4 million and is being depreciated for tax purposes over 25 years using straight-line depreciation. Calculate the operating cash flows of the project if the firm’s tax bracket is 40%. (Enter your answer in dollars not in millions.)

 

  Operating cash flows $

 

 

 

 

 

 

5.

 

 

 

 

 

 

Gluon Inc. is considering the purchase of a new high pressure glueball. It can purchase the glueball for $180,000 and sell its old low-pressure glueball, which is fully depreciated, for $32,000. The new equipment has a 10-year useful life and will save $40,000 a year in expenses. The opportunity cost of capital is 8%, and the firm’s tax rate is 40%. What is the equivalent annual savings from the purchase if Gluon uses straight-line depreciation? Assume the new machine will have  no salvage value. (Do not round intermediate calculations. Round your answer to 2 decimal places.)

 

  Equivalent annual savings $

 

6.

Johnny’s Lunches is considering purchasing a new, energy-efficient grill. The grill will cost $45,000 and will be depreciated according to the 3-year MACRS schedule. It will be sold for scrap metal after 3 years for $11,250. The grill will have no effect on revenues but will save Johnny’s $22,500 in energy expenses per year. The tax rate is 30%. Use the MACRS depreciation schedule .

 

a. What are the operating cash flows in each year? (Do not round intermediate calculations. Round your answers to 2 decimal places.)

 

Year Operating Cash Flows
1 $
2  
3  
 

 

b. What are the total cash flows in each year? (Negative amounts should be indicated by a minus sign. Do not round intermediate calculations. Round your answers to 2 decimal places.)

 

Time Total Cash Flows
0 $
1  
2  
3  
 

 

c. If the discount rate is 10%, should the grill be purchased?
   
 
  Yes
  No

 

7.

Revenues generated by a new fad product are forecast as follows:

 

Year  Revenues
1 $44,000
2 30,000
3 20,000
4 10,000
Thereafter 0
 

 

Expenses are expected to be 50% of revenues, and working capital required in each year is expected to be 20% of revenues in the following year. The product requires an immediate investment of $48,000 in plant and equipment.

 

a. What is the initial investment in the product? Remember working capital.

 

  Initial investment $

 

b. If the plant and equipment are depreciated over 4 years to a salvage value of zero using straight-line depreciation, and the firm’s tax rate is 40%, what are the project cash flows in each year? Assume the plant  and equipment are worthless at the end of 4 years. (Do not round intermediate calculations.)

 

Year  Cash Flow
1 $
2  
3  
4  
 

 

c. If the opportunity cost of capital is 15%, what is the project’s NPV? (A negative value should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 2 decimal places.)

 

  NPV $

 

d. What is project IRR? (Do not round intermediate calculations. Enter your answer as a percent rounded to 2 decimal places.)

 

  IRR %

 

8.

Kinky Copies may buy a high-volume copier. The machine costs $60,000 and will be depreciated straight-line over 5 years to a salvage value of $10,000. Kinky anticipates that the machine actually can be sold in 5 years for $22,000. The machine will save $10,000 a year in labor costs but will require an increase in working capital, mainly paper supplies, of $5,000. The firm’s marginal tax rate is 35%, and the discount rate is 11%. (Assume the net working capital will be recovered at the end of Year 5.)

 

Calculate the NPV. (Negative amount should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 2 decimal places.)
 

 

  NPV $

 

 

Should Kinky buy the machine?
 
  Yes
  No

 

9.

Quick Computing installed its previous generation of computer chip manufacturing equipment 3 years ago. Some of that older equipment will become unnecessary when the company goes into production of its new product. The obsolete equipment, which originally cost $38 million, has been depreciated straight-line over an assumed tax life of 5 years, but it can be sold now for $17.6 million. The firm’s tax rate is 30%. What is the after-tax cash flow from the sale of the equipment? (Enter your answer in millions rounded to 2 decimal places.)

 

  After-tax cash flow $ million

 

10.

Bottoms Up Diaper Service is considering the purchase of a new industrial washer. It can purchase the washer for $4,800 and sell its old washer for $1,200. The new washer will last for 6 years and save $1,400 a year in expenses. The opportunity cost of capital is 18%, and the firm’s tax rate is 40%.

 

a. If the firm uses straight-line depreciation to an assumed salvage value of zero over a 6-year life, what is the annual operating cash flow of the project in years 1 to 6? The new washer will in fact have zero salvage value after 6 years, and the old washer is fully depreciated.
   

 

  Annual operating cash flow $

 

 

b. What is project NPV? (Negative amount should be indicated by a minus sign. Do not round intermediate calculations. Round your answer to 2 decimal places.)
   

 

  NPV $

 

 

c. What is NPV if the firm uses MACRS depreciation with a 5-year tax life? Use the MACRS depreciation schedule . (Do not round intermediate calculations. Round your answer to 2 decimal places.)
   

 

  NPV $

 

 

11

Canyon Tours showed the following components of working capital last year:

 

  Beginning End of Year
  Accounts receivable $24,800 $23,400
  Inventory 12,400 13,300
  Accounts payable 14,900 17,300
 

 

a. What was the change in net working capital during the year? (A negative amount should be indicated by a minus sign.)

 

  Change in net working capital $

 

b. If sales were $36,400 and costs were $24,400, what was cash flow for the year? Ignore taxes.

 

  Cash flow $

12.

A house painting business had revenues of $16,200 and expenses of $9,200 last summer. There were no depreciation expenses. However, the business reported the following changes in working capital:

 

    Beginning    End
  Accounts receivable $1,400 $4,700
  Accounts payable 740 320
 

 

Calculate net cash flow for the business for this period.

 

  Net cash flow $

13

Better Mousetraps has developed a new trap. It can go into production for an initial investment in equipment of $5.7 million. The equipment will be depreciated straight line over 6 years to a value of zero, but in fact it can be sold after 6 years for $518,000. The firm believes that working capital at each date must be maintained at a level of 10% of next year’s forecast sales. The firm estimates production costs equal to $1.50 per trap and believes that the traps can be sold for $6 each. Sales forecasts are given in the following table. The project will come to an end in 6 years., when the trap becomes technologically obsolete. The firm’s tax bracket is 35%, and the required rate of return on the project is 9%. Use the MACRS depreciation schedule .

 

  Year: 0 1 2 3 4 5 6 Thereafter
  Sales (millions of traps) 0 .4 .5 .6 .6 .4 .2 0
 

 

a. What is project NPV? (Do not round intermediate calculations. Enter your answer in millions rounded to 4 decimal places.)

 

  NPV $ million

 

b. By how much would NPV increase if the firm depreciated its investment using the 5-year MACRS schedule? (Do not round intermediate calculations. Enter your answer in whole dollars not in millions.)

 

  The NPV increases by $ .

14.

The efficiency gains resulting from a just-in-time inventory management system will allow a firm to reduce its level of inventories permanently by $581,000. What is the most the firm should be willing to pay for installing the system?
 

 

  Firm should willing to pay $

 

 

 

 

 

 

15.

Better Mousetraps has developed a new trap. It can go into production for an initial investment in equipment of $6.3 million. The equipment will be depreciated straight line over 6 years to a value of zero, but in fact it can be sold after 6 years for $538,000. The firm believes that working capital at each date must be maintained at a level of 15% of next year’s forecast sales. The firm estimates production costs equal to $1.00 per trap and believes that the traps can be sold for $4 each. Sales forecasts are given in the following table. The project will come to an end in 6 years., when the trap becomes technologically obsolete. The firm’s tax bracket is 35%, and the required rate of return on the project is 9%. Use the MACRS depreciation schedule .

 

  Year: 0 1 2 3 4 5 6 Thereafter
  Sales (millions of traps) 0 .4 .5 .7 .7 .5 .4 0
 

 

Suppose the firm can cut its requirements for working capital in half by using better inventory control systems. By how much will this increase project NPV? (Enter your answer in millions rounded to 4 decimal places.)

 

 

 

 

  NPV $ million

 

 

 

(Click to select)

 

2

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MICRO ECONOMICS 202

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MICRO ECONOMICS 202 FALL 2014  — FINAL EXAM

100 POINTS

I

MULTIPLE CHOICE —  TWO POINTS EACH

Table 1

Consider the following daily production data for MadeFromScratch, Inc. MadeFromScratch sells cupcakes for $2 each and pays the workers a wage of $325 per day.

Labor (number of workers)

Quantity (cupcakes per day)

Marginal Product of Labor (cupcakes per day)

Value of the Marginal Product of Labor

Wage (per day)

Marginal Profit

0

0

$325

1

200

$325

2

380

$325

3

540

$325

4

680

$325

5

800

$325

6

900

$325

1.   Refer to Table 1. What is the third worker’s marginal product of labor?https://penstrokeswriters.com/order/order

  1. 120 cupcakes
  2. 140 cupcakes
  3. 160 cupcakes
  4. 180 cupcakes
  5. Refer to Table 1. What is the fourth worker’s marginal product of labor?
    1. 120 cupcakes
    2. 140 cupcakes
    3. 160 cupcakes
    4. 180 cupcakes

3.  Refer to Table 1. What is the fifth worker’s marginal product of labor?

a. 120 cupcakes

b. 140 cupcakes

c.  160 cupcakes

d.  180 cupcakes

4.  Refer to Table 1. What is the sixth worker’s marginal product of labor?

a.  100 cupcakes

b.  120 cupcakes

c.  140 cupcakes

d.  160 cupcakes

5.  Refer to Table 1 What is the value of the marginal product of the first worker?

a.  $200

b.  $400

c.  $500

d.  $700

6.  Refer to Table 1. What is the value of the marginal product of the second worker? .

a.  $180

b.  $360

c.  $450

d.  $720

7.  Refer to Table 1. What is the value of the marginal product of the fifth worker?

a.  $120

b.  $240

c.  $300

d.  $1,600

8.  Refer to Table 1. The marginal product of labor begins to diminish with the addition

of which worker?

a. the 1st worker

b. the 2nd worker

c. the 3rd worker

d. the 4th worker

9.  Refer to Table 1. What is the marginal profit of the fourth worker?

a.  $280

b.  $25

c.  –$5

d.  –$45

10.  Refer to Table 1. What is the marginal profit of the sixth worker?

  1. $100
  2. −$50
  3. −$75
  4. −$125

12.  Refer to Table 1. Assuming MadeFromScratch is a competitive, profit-maximizing firm, how many workers will the firm hire?

a. 2 workers

b. 3 workers

c. 4 workers

d. 5 workers

13.  Refer to Table 1. Assume that MadeFromScratch is a competitive, profit-maximizing firm. If the market price of cupcakes increases from $2.00 to $2.50, how many workers would the firm then hire?

a. 2 workers

b. 3 workers

c. 4 workers

d. 5 workers

14.  Refer to Table 1. Suppose that there is a technological advance that allows MadeFromScratch employees  to

produce more cupcakes than they could before. Because of this change, the firm’s

a. demand for labor shifts right.

b. demand for labor shifts left.

c. supply of labor shifts right.

d. supply of labor shifts left.

15.  Refer to Table 1. Suppose that the firm suffers a loss of some of their technology such as the theft of their industrial mixers. After the theft, MadeFromScratch employees produce fewer cupcakes than they could before because they must mix the cupcake batter by hand rather than using the high-speed mixers. Because of this change, the firm’s

a. demand for labor shifts right.

b. demand for labor shifts left.

c. supply of labor shifts right.

d. supply of labor shifts left.

16. Which of the following is most likely an inferior good?

  1. an antique car
  2. gasoline
  3. a bus ticket
  4. an airline ticket

17. A good is an inferior good if the consumer buys more of it when

a. his income rises.

b. the price of the good falls.

c. the price of a substitute good rises.

d. his income falls.

18. Pepsi and pizza are normal goods. When the price of pizza rises, the substitution effect causes Pepsi to be relatively

a.more expensive, so the consumer buys more Pepsi.

b.more expensive, so the consumer buys less Pepsi.

c.less expensive, so the consumer buys more Pepsi.

d.less expensive, so the consumer buys less Pepsi.

19.  You can think of an indifference curve as an

a.equal-cost curve.

b.equal-marginal-cost curve.

c.equal-utility curve.

d.equal-marginal-utility curve.

20.  A Giffen good is one for which the quantity demanded rises as the price rises because the income effect

  1. reinforces the substitution effect.
  2. reinforces and is greater than the substitution effect.
  3. counteracts but is smaller than the substitution effect.
  4. counteracts and is greater than the substitution effect.

21.  How are the following three questions related: 1) Do all demand curves slope downward? 2) How do wages affect labor supply? 3) How do interest rates affect household saving?

  1. They all relate to macroeconomics.
  2. They all relate to monetary economics.
  3. They all relate to the theory of consumer choice.
  4. They are not related to each other in any way.

22. Just as the theory of the competitive firm provides a more complete understanding of supply, the theory of consumer choice provides a more complete understanding of

a.demand.

b.profits.

c.production possibility frontiers.

d.wages.

23. The theory of consumer choice most closely examines which of the following Ten Principles of Economics?

a.People face trade-offs.

b.Governments can sometimes improve market outcomes.

c.Trade can make everyone better off.

d.Markets are usually a good way to organize economic activity.

24.  The theory of consumer choice provides the foundation for understanding the

a.structure of a firm.

b.profitability of a firm.

c.demand for a firm’s product.

d.supply of a firm’s product.

25.  The theory of consumer choice

a.underlies the concept of the demand for a particular good.

b.underlies the concept of the supply of a particular good.

c.ignores, for the sake of simplicity, the trade-offs that consumers face.

d.can be applied to many questions about household decisions, but it cannot be                                     applied to questions concerning wages and labor supply.

II

FIFTY POINTS

BOBBY’S BOTTLE SHOP, LLC

BBS makes and sells bottles in a perfectly competitive market at a price of $.50 for each bottle.  BBS hires its labor in a perfectly competitive market  at an hourly wage of $20.  The relationship between the quantity of labor hired and the amount of output produced each hour is presented below:

LABOR             Q            MPL               VMPL                         WAGE              MARGINAL

(= P X MPL)                                              PROFIT

0                         0                   —–                  ——-                           ——–

1                        90                 90                    $45                             $20                 $25

2                        ___               ___                 ____                           20                    ____

3                        ___               ___                 ____                           20                    ____

4                       ___                ___                 ____                           20                    ____

5                       ___                ___                 ____                           20                    ____

6                       ___                ___                 ____                           20                    ____

7                       ___                ____               ____                           20                    ____

8.                      ___                ____               ___                             20                    ____

1.         Enter the missing data in the proper place on the above grid.

2.         What is the efficient labor quantity?  Why?

3.         Graph the equilibrium supply and demand for labor; label all curves and                           the             axes.

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Government Role and Trading Blocks

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Assignment 1: Discussion—Government Role and Trading Blocks

Please answer all questions

While there are powerful economic arguments for international trade, countries do impose restrictions on international trade. At the same time, regional agreements form one method to reduce or eliminate such restrictions among countries signing the agreement.https://penstrokeswriters.com/order/order

Research government role in trade and trade agreements using your textbook,  University online library resources, and the Internet. Respond to the following:

  • Should governments promote or restrict international trade? Describe at least three ways in which countries can restrict trade. Irrespective of your answer, which position—promoting or restricting international trade—is most likely to find support as a national strategy? Why do governments commonly initiate policies that support both positions?
  • Research one regional trading bloc of which the United States is a member. Describe when the bloc was constituted, which countries are currently members, and which products are included in agreements. What is the economic justification for this trade bloc? Do you agree with the U.S. involvement in this trading bloc? What does the U.S. gain or lose?

Write your response in 400 words or less. Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

By Thursday, January 24, 2013, submit your assignment

 

Assignment 2: Case Analysis—Google in China

Governments play an important role in business decisions and business operations. The case study in this assignment provides a fascinating view of the business environment in China.

Read the following case study:

Analyze the case. In your case analysis, address the following questions:

  1. What is the basic situation described in the case? Summarize the Google experience.
  2. What other companies are described in the case as having had to deal with Chinese censorship. What is your opinion of their actions?
  3. What seems to be the policy of Chinese censorship?
  4. What are some U.S. congressional initiatives related to Chinese censorship? Do you support those initiatives?
  5. Did Google make the right choice? What were the different opinions expressed in the case regarding the Google choice? Form an argument.

Submit your work in a 3-page Word document. Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

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International Capital Market

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Assignment 1: Discussion Questions—International Capital Market

The financial system brings together people or organizations that have excess funds with those who need funds. The system includes the banking industry as well as the capital markets. The capital markets are commonly used to support the purchase of long-term assets through the issuance of bonds and stock. This system exists domestically and internationally.

Research international capital markets using your textbook,  University online library resources, and the Internet. Respond to the following:

  • What is the international capital market? Why would an international business make use of an international capital market?
  • Describe the important features of the foreign exchange market. Why is this market critical for international businesses? What risks does this market impose on international business? What factors drive changes in exchange rates within this market?

Write your response in 400 words . Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

By Thursday, January 31, 2013

 

Assignment 2: Presentation—Government, FDI, and Foreign Exchange

One area of international business in which the government has an important regulatory role is foreign direct investment and foreign exchange. It is important for business professionals to understand the rationale and methods for restrictions in these areas.

Research government’s role in FDI and foreign exchange using your textbook, University online library resources, and the Internet. Based on your research, develop a presentation. Your role is of an educational specialist in international business and your audience is a group of middle managers.

Discuss the following in your presentation:

  • Motivations and methods by which governments can promote and restrict international trade
  • Foreign direct investment and its importance
  • Market for foreign exchange and the factors that drive pricing changes in the market
  • Value of the foreign exchange market to an international business
  • Risks of the foreign exchange market to an international business and methods to control the risks

Submit your work in a 12 slide PowerPoint presentation. Use the speaker notes area to write the information supporting the slides. Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

By Saturday, February 2, 2013, deliver your assignmenthttps://penstrokeswriters.com/order/order

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WK5 – #4 Case Study – New Belgium Brewing

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WK5 – #4 Case Study – New Belgium Brewing

Answer the following questions related to Case 5 in Business Ethics in a 2-page essay:

• Is there a possible conflict between an industry that sells a product that can have negative consequences from the use of its product and the industry’s ability to engage in socially responsible activities?

• What perks do you see in the New Belgium Brewery that could be an added plus to your work environment?https://penstrokeswriters.com/order/order Identify at least two of those perks.

• What are the dangers any company might face if its sole focus is the bottom line? Identify at least five of those dangers.

Read the following sections of Business Ethics:

• Ch. 7, “Organizational Factors: The Role of Ethical Culture and Relationships”

• Ch. 8, “Developing and Effective Ethics Program”

• Case 5, “New Belgium Brewing: Ethical and Environmental Responsibility,” on pp. 437–446

Read the following sections of Conscious Capitalism:

• Ch. 15, ”Conscious Cultures”

• Ch. 16, ”Conscious Management”

• Ch. 18, ”The Power and Beauty of Conscious Capitalism”

• “The Conscious Capitalism Credo” on p. 273

Required Course Materials

Title: Business Ethics: Ethical Decision Making and Cases

Edition: 11th

Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.

ISBN-13: 9781305500846

Title: Conscious Capitalism: Liberating the Heroic Spirit of Business

Authors: MacKay, J., & Sisodia, R.

ISBN-13: 9781422144206

WK5 – #4 Case Study – New Belgium Brewing

Answer the following questions related to Case 5 in Business Ethics in a 2-page essay:

• Is there a possible conflict between an industry that sells a product that can have negative consequences from the use of its product and the industry’s ability to engage in socially responsible activities?

• What perks do you see in the New Belgium Brewery that could be an added plus to your work environment? Identify at least two of those perks.

• What are the dangers any company might face if its sole focus is the bottom line? Identify at least five of those dangers.

 

Read the following sections of Business Ethics:

• Ch. 7, “Organizational Factors: The Role of Ethical Culture and Relationships”

• Ch. 8, “Developing and Effective Ethics Program”

• Case 5, “New Belgium Brewing: Ethical and Environmental Responsibility,” on pp. 437–446

 

Read the following sections of Conscious Capitalism:

• Ch. 15, ”Conscious Cultures”

• Ch. 16, ”Conscious Management”

• Ch. 18, ”The Power and Beauty of Conscious Capitalism”

• “The Conscious Capitalism Credo” on p. 273

 

 

Required Course Materials

 

 

PHL300_Ferrell.jpg

Title: Business Ethics: Ethical Decision Making and Cases

Edition: 11th

Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.

ISBN-13: 9781305500846

 

PHL300-Mackey.jpg

Title: Conscious Capitalism: Liberating the Heroic Spirit of Business

Authors: MacKay, J., & Sisodia, R.

ISBN-13: 9781422144206

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